Blogging: how it can help you increase your legal market (Or: Novel points in the law, part 3: write about what you know)

Blogging can be pivotal in increasing your law practice, it's true!

See this article (via aba journal).

The theory is (and this actually is fairly true) that people searching for answers use the Internet. If you're writing about an area of law that a lot of people in the general public (or other lawyers, even), don't know about, your blog will get "hits" more often, as you're the only source of information available.

This leads to new clients, more information about cases, and more renown! Give it a try!

The way that I have seen this work: use a blogger profile, in connection with a Google plus page. When you publish a blog article, it shows up in Google (because G+ wants to reward its users). It also shows up with a photo pic of the author. And of course, your Blogger page will have the short bio of you and your area of law as well.

So my advice (back to novel points in the practice of law) is to write about what you know! If your practice area is intellectual property, focus on that. It will help increase your own knowledge, and other people - legal professionals and potential clients - will be drawn to that.

Blogging: Deadly? Andrew Sullivan says it nearly killed him.

From the article (here, tax prof blog) Andrew Sullivan says:

Here's what I would say: I spent a decade of my life, spending around seven hours a day in intimate conversation with around 70,000 to 100,000 people every day, " Sullivan said. "And inevitably, for those seven hours or more, I was not spending time with any actual human being, with a face and a body and a mind and a soul."

Back to Work! (Not law-related personal update)

After a much-needed holiday break, this lawyer is back to blogging. I have had a great time over the holidays, which included getting a new cat, celebrating my birthday, shopping, opening presents, and spending time with family. Sadly it did not involve brewing beer, which I'd like to do soon.

If any readers would like to contribute ideas about legal topics they'd like me to blog about, it would be welcomed with open arms.