Taxes are fun and sexy! Or not

This tax season, local accountants who get creative with their marketing—if not their deduction strategies—are coming up with ways to make filing taxes a little more fun. Or at least palatable to folks who might otherwise try to blunder through a Schedule C on their own.

Mr. Mason is a CPA with a day job preparing taxes for high-net-worth clients. But three nights a week, he sets up shop at the bar accompanied by an antique brass lamp and a little framed sign: “Resident Accountant—Get Your Taxes Done.” Consultations, starting at $135, include a free cocktail.

Article here (via taxprof blog).  

Related: I'm meeting with my tax person next week! But not at a bar.

Social media and marketing your law practice: mistakes lawyers make

From the article: 

People don’t have Facebook accounts just so you can show up and brag about yourself any more than they go to an ice cream social with their family hoping that you will come up and talk about your business, and leave a card. That should be common sense, but many lawyers seem to think the Internet was invented for marketing purposes, and go around littering the information superhighway with their billboards . . .

From the lawyerist, which provides advice & insight to law firms & solo practitioners. 

Bare Minimums for a legal website

The Lawyerist has a very good article about legal websites.

As a side note, I'm amazed by the attorneys I know who have no website, none at all. And these aren't old, long-in-the-tooth attorneys either, they're people who should know better.