See this article (via aba journal).
The theory is (and this actually is fairly true) that people searching for answers use the Internet. If you're writing about an area of law that a lot of people in the general public (or other lawyers, even), don't know about, your blog will get "hits" more often, as you're the only source of information available.
This leads to new clients, more information about cases, and more renown! Give it a try!
The way that I have seen this work: use a blogger profile, in connection with a Google plus page. When you publish a blog article, it shows up in Google (because G+ wants to reward its users). It also shows up with a photo pic of the author. And of course, your Blogger page will have the short bio of you and your area of law as well.
So my advice (back to novel points in the practice of law) is to write about what you know! If your practice area is intellectual property, focus on that. It will help increase your own knowledge, and other people - legal professionals and potential clients - will be drawn to that.
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ReplyDeleteJust to check my facts, I looked at the stats page of my blog. The article with the most hits recently is about changes to CCW law in Michigan. So, the system works: I wrote about a change to law (something my blog focuses on), it drove searchers to my blog, which may (possibly) drive business!
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